"Osprey" is a product branded toward an specific engineer market which requires a high-level of specification and detail. Yet with such level of detail, utilization of illustration and composition to help alleviate the amount of information conveyed is the "key" to this project.
This product case study was approached with a utilizing our expertise to recreate all new visually branded materials. From creating the 3D models of the product and ability to render photorealistic images allows us the opportunity to stage product shots without the additional hassle of traditional processes.
Is a three (3) phase process that consists of Discovery, Development, & Delivery.
Is a process of collecting and analyzing information about the project, its intended market, audience. It allows getting a well-rounded and in-depth understanding of the goals, scope, and limitations. Also helps understand the end users, their needs, and requirements.
During the development phase, everything that will be needed to implement the project is arranged. A schedule is made, deliverable list, clear instructions and design goals established and the process of designing all original content starts.
Our favorite phase, the last step in our process consists of a final check of all deliverables, followed by a summary to ensure all goals met.
The overall boldness of the logo was a must to be view from a distance while still maintain legibility. By going with a more "impactful" lettering it gave the design a sense of "foundation" and "reliability. "Slanting" the overall logo and the replacement of the letter "Y" with the incorporation of the "Osprey" silhouette assisted in conveying motion.
"A bird's eye view"
The Osprey is a rugged small form factor, commercial off the shelf (COTS) embedded computer based on 3U VPX (also known as VITA 46), the next generation of ruggedized compact embedded systems. The system enclosure is designed to receive boards in the size of VPX 3U format and interface with its associated specific backplane and work in an airborne environment. The boards are cooled entirely by conduction through the chassis walls of the computer. Cooled air is not allowed to pass directly over the boards to completely protect them from airborne contaminants.
An off the shelf 3-5 slot 3U VPX COTS computer, predeﬁned to include a CPU, video/graphic interfaces, avionic interface and storage; all integrated with no NRE
*** Mil Standards: MIL-STD-810F, MIL-STD-461F, MIL-STD-704F/1275D