This would our first ever project within the automotive industry, being "new" to this space our team spent hours researching and developed a mood board to encompass both KIA's theme while seamless integrating with CES in Las Vegas.
The final decision was to create a fictional 3D printed city that contained building that can be seen in Korea and in Las Vegas. This will be use as a background for an animation to be projected onto.
The diorama cabinet was also designed to cohesively fit into KIA theme. Every little detail was taken into consideration when designing, from the rounded corners to their strict color palette.
A small look into a city size project for KIA CES 2018 convention booth. The video shows small clips of what went into creating this diorama from initial design to final presentation.